About Us
Our Story
We were born out of the insight that there are exceptional, innovative products out there, but they’re not being supported by exceptional, innovative business strategies.
It will only take you a few seconds to think of a development house, a product you have loved or an idea that never took off to realise that creating brilliance is one thing, commercialising it is another.
We’re here to fix that by forging commercial success for your business.
We are driven by values
We know that working with consultants can sometimes feel like a risk, that’s why we talk to you how we’d want to be spoken to ourselves, and we’ll invest the time to get to know you and your business like it was our own.
We’ve built our reputation on our values; we live them every day and we’ll bring this to any interaction you have with us.
Trust & Transparency
We’ll always be honest with you; if we’re not the right people for the job, we’ll tell you. Being good corporate citizens is core to our being.
Everyone wins
We believe that any relationship, professional or otherwise, should be built to ensure that all parties are set up for success.
Deliver results
Nobody likes surprises (unless it’s your birthday). We’ll align with you on what success looks like, what we’ll deliver and when we’ll deliver it – and we’ll do what we say.
Keith Leddington
Founder & CEO
Keith is an MBA-qualified Commercial Director with expertise in Commercial Strategy and Partnerships.
After spending his formative business experience at Nike, he moved to unicorn scale-up Zwift, where he was responsible for establishing brand partnerships and governing body affiliation for the virtual cycling business.
On moving to FitXR, the world’s most successful VR fitness subscription company, Keith won ground-breaking funding agreements with Meta and Pico, he secured and executed brand partnership deals with Zumba and Myprotein and opened up new revenue streams across the Enterprise and Retail channels.